We’ll take a wild guess—but as a small business owner, you likely use email daily. Whether it’s to communicate with customers about orders or questions or with your employees or vendors you work with. According to Statista, email is set to grow to 4.89 billion users in 2027—yes, billion. As a small business owner, this is the perfect opportunity to reach more customers and grow your business—all without breaking the bank.
If you’re still thinking, “Isn’t email kind of old-fashioned?” Think again! eMarketer states that 70% of consumers worldwide say email is their preferred form of communication with brands.
Why Every Small Business Needs Email Marketing
Imagine reaching potential new customers directly in their inboxes with a tailored message highlighting your business. That's what email marketing with DirectHub can do for you! Instead of sending emails to a list of people you already know, this type of email marketing helps you connect with new customers in your target audience. Sending emails based on your ideal customers, you can get your message in front of people who are likely to be interested in your products or services—people you may not have reached otherwise.
The best part? You’re not just sending one email and hoping for the best. If someone interacts with your email, we can send a follow-up message, keeping your business in mind. It's like having a digital footprint in a potential customer’s inbox! P.S. Some people check their emails up to 20 times daily, making this the perfect opportunity to capture their attention.
Click, Open, Buy: How Email Marketing Works for You
Let’s explain how email marketing works and why it’s a no-brainer for your small business.
1. Build brand awareness and trust. Just because someone hasn't interacted with your business before doesn’t mean they won’t in the future. With email marketing, you can introduce your brand to fresh audiences by sending helpful tips, showcasing your latest products, or sharing special promotions. It's a great way to build relationships with these new leads and position your business as a trusted option. Over time, these emails can help foster familiarity and trust, making your brand more recognizable when they’re ready to purchase.
2. Boost sales. Let's say you want to reach out to new potential customers during the holiday season with a special sale. They see your email, click to open it, and boom—they’re on your website, discovering your business for the first time! With DirectHub’s email marketing, you’re not just sending emails to people you already know; you’re getting in front of new customers who fit your target audience. This creates a direct line to fresh eyes and new opportunities to boost your sales, especially when they’re ready to purchase.
3. Cost-effective. One of the biggest perks of email marketing is that it’s budget-friendly. Studies show that for every $1 you spend on email marketing, you can expect an average return of $36. And we know how much every dollar counts for small businesses like yours. Unlike traditional ads that cost a lot of dough, email marketing offers a high return without a huge investment. With tools like DirectHub, you can take the email marketing effort off your to-do list, and we’ll help start and execute your email marketing campaigns, track what works, and keep your customers engaged—no big budget required.
Easy, Peasy, Email Marketing
Now, the biggest question on your mind may be, “This sounds great, but where do I even start with getting an email marketing campaign set up?” That’s where DirectHub can come in. At DirectHub, we can handle everything from start to finish—designing beautiful emails and content to ensure they reach your desired audience at the right time. Your emails will be branded on your company's behalf, and we are CAN-SPAM compliant—meaning the recipients of your emails always have the option to opt out, and we only target recipients who have opted into our email marketing efforts. So, whether you’re looking to send newsletters, promote a sale, or keep in touch, DirectHub can help you reach your unique goals.
That means more time for you to focus on what you love–running your business—and turn your email marketing needs to the expert. One more task removed from your to-do list. Ready to get started? Sign up for a free DirectHub account today.