Why Every Small Business Needs Display Advertising

Everyone thinks they can do marketing and create effective strategies. However, several factors go into making your efforts resonate with your audience, not to mention the continued maintenance or adaptations you need to make to grow or scale. 

As a small business owner, you’re likely doing the best you can with the resources you have. However, effectively marketing your business is crucial for growth and staying competitive. Display advertising is one strategy that can significantly impact with minimal effort. 

What is Display Advertising?

You’ve likely seen display advertising if you’ve browsed a website or application or scrolled through a news channel. These advertisements include images, videos, and graphics to grab your attention. You’ve probably seen display advertisements in action without even realizing it. Does this image look like something you’ve likely seen before?

For example, imagine reading an article online about the best place to eat pizza in your community. While scrolling, you may notice an advertisement on the side of the article showing a tasty-looking pizza from a local restaurant. That right there is a display advertisement in action. It’s designed to catch your eye and encourage you to click on it to learn more. 

Why Should Small Businesses Use Display Advertising?

Display advertisements aren’t just for big, established businesses; they’re perfect for small businesses, too. Consider these four reasons why display advertising can be the perfect fit for growing your business. 

• Builds awareness. It’s a tale as old as time. If people don’t know your business exists, how can they buy from you? Display advertising gets your name out there. Even if someone doesn’t click on your ad immediately, they still see your name, logo, and products. Over time, people will begin to recognize your brand, which is the first step to gaining new customers. 

• Reaches the right people. Display advertising allows you to target specific groups of people. For example, if you own a local music store, you can show your advertisements to people interested in music, instruments, or concerts. This means your ad is shown to people who are more likely to become your customers. 

• Cost-effective. Good news—you don’t need a massive budget to run a Display advertisement. You can start small and adjust as you see what works. Plus, you control precisely how much you want to spend each day. If you want to invest $10 a day or $100—it’s based on your budget and needs!

• Measurable results. One of the best parts of display ads is that you can easily track how your ads are performing. You’ll see how many people saw your ad and clicked on it—helping you know what’s working or where changes need to be made. 

How to Get Started with Display Advertising

If you’re ready to enter display advertising, there are a few things to consider before you do so. 

Identify your goals. Before launching your display advertising, think about what you want to achieve. Are you increasing website traffic, boosting sales, or building brand awareness? Your goals will help shape what success looks like to you. 

Create engaging visuals. Since display advertisements are visual, using high-quality images is essential. The goal is to capture attention quickly, so your ads should be visually appealing and informative. You can also include a clear call to action like “Shop Now!” or “Learn More” to encourage more customers to engage with you. Don’t have the in-house resources to develop these engaging ads? Our experts at DirectHub can help you from start to finish!

DirectHub: Your Perfect Marketing Teammate

At DirectHub, we take the hassle out of Display advertising for small business owners. From creating stunning visuals to setting up and managing your campaigns, we handle it all from start to finish. Yes, we even help you target your display advertisements to ensure your ads reach the right audience. Our simple reporting will give you clear insights to determine what’s performing. 

Ready to get started? Discover the only digital marketing platform created for small businesses like yours. Sign up for free today.