Nowadays, it’s rare to find a business that doesn’t have a website. And if you don’t have one, customers may look elsewhere—often to a competitor who’s easy to find online. Picture this: You’re a local bakery, and someone from out of town searches for “bakeries near me.” If they see your name but can’t find a website, there’s no way for them to browse your offerings, check prices, or learn more about your story. You’ve lost a potential customer without ever meeting them.
And just like a friendly in-person greeting, a website is your digital “hello” and the in-between conversations with potential customers. Studies show that 57% of users won’t recommend a business with a poorly designed website, and 38% won’t engage if it’s unattractive. Every interaction counts, and a good website helps ensure those interactions are always positive.
Why You Shouldn’t Overlook Your Online Presence
If you’re a small business owner and new to digital marketing, you might wonder what a website can really do for you. The truth is that a well-designed website is one of the best investments you can make, serving as a 24/7 sales tool for your business.
- Your website works around the clock. Think of your website as a salesperson who never clocks out. Your website will always be “on” to greet customers, answer questions, showcase your products and services, and even close the deal—day or night, rain or shine.
- Showcase credibility and professionalism. These days, customers expect even small businesses to have a website. Without one, they may begin to doubt your legitimacy or turn to a competitor with a more established digital presence. With 29% of business activity online, visibility is vital to building long-lasting relationships and customer trust.
- Control your story and brand. Your website is a place to showcase your story, values, and what makes your business unique. You can create the look, feel, and message to perfectly reflect your brand. Personalizing elements like color schemes, logos, and content can make a memorable, well-branded experience that leaves a lasting impression.
- Targeted local reach. Did you know that 83% of U.S. shoppers who visited a store within the last week said they used online search beforehand? With an optimized website, you can increase your chances of being seen in the local search results, drawing more foot traffic to your store or bookings to your service-based business. Think of your website as a business card—without the awkwardness of handing it out in person at forced networking events.
Why You Should Work with an Expert for Your Small Business Website
At DirectHub, we know firsthand that small business owners juggle multiple roles and value every dollar that goes out the door. Our approach takes the stress out of the process, giving you a professional and effective website without extensive development. Here’s what you get with our website solution.
- Template-based development. You can choose from pre-selected WordPress templates tailored to look professional and be user-friendly. From there, our team will customize the template to match your brand, focusing on color schemes, logo integration, and high-quality images that reflect your business. This is perfect since WordPress is one of the most popular content management systems, housing 43% of the internet’s websites, according to TopDesignFirms.
- Professional content creation. Are you wondering what you should put on each page of your website? We’ve got you covered. Our team will write clear, engaging content that conveys your message and helps visitors understand your offering. With 61% of users abandoning a website if they don’t find what they need in five seconds, we’ll ensure your content is spot-on and easy to navigate.
- Time and cost efficiency. According to Forbes Advisor, designing a website with basic features can take up to three months on average. However, with our streamlined solution, we can have a faster development process, meaning your website can be up and running and working for you in no time.
- Essential customizations. We prioritize what matters most for small businesses, such as incorporating your branding elements and ensuring mobile-friendly functionality. P.S. 54% of all web traffic came through mobile phones, according to Statista—so having a mobile-friendly website is key.
Take your Business Online with Ease
Building a solid online presence doesn’t have to be overwhelming. DirectHub’s website builder solution gives you access to the experts so you can become visible online, reach new customers, and grow your business.
Ready to get started? Let DirectHub be your digital marketing partner! With a professional team dedicated to setting up your website, we’ll handle the technical side, allowing you to focus on what you do best—running your business.